The City of Warrnambool, with a population of over 34,000, is the largest city in south-west Victoria. It is situated in the municipality of Warrnambool (map), which covers 120 sq km, and also contains the towns of Allansford, Woodford and Bushfield. Warrnambool is the major regional centre for health care, education, professional services and sport and culture. Warrnambool's economy generates output of some $3 billion accounting for over 20% of the region’s economic output from less than 1% of the land area.

The following six sectors account for over two thirds of employees whose place of work is located within Warrnambool: Healthcare and Social Assistance; Retail trade; Education and Training; Accommodation and Food Services; Construction and Manufacturing. Warrnambool is a popular and expanding tourism destination which draws around 700,000 visitors each year. Property and business services, Government administration and construction are also key growth sectors in the City.

This website presents economic and demographic insights for Warrnambool. For further information and assistance in relation to business and investment please contact Andrew Paton, Council’s Manager Economic Development & Investment, on 0409 947 079 or