The Swan Hill region is the perfect place to work, play, visit, live and invest. Bordered to the north by the mighty Murray River and covering an area of over 6,100km² , the region is located in north-western Victoria, about 340km from Melbourne.

The region’s population is just under 21,000 people and services a broader catchment area of some 38,000 people. Today, Swan Hill and Robinvale have matured into modern, vibrant and contemporary centres and are surrounded and supported by unique townships.

The Swan Hill municipality (map) has experienced significant growth over the past decade, lead by the expansion of horticultural / agricultural practices and supported by an innovative manufacturing sector. This success is depicted by the fact the region is now Australia’s largest producer of table grapes, pistachios and olives, the second largest producer of wine grapes in Victoria and accounts for approximately 70% of Australia’s Almonds and Olive Oil production.

Advancements to key tourism products and services have supported an increase in visitor numbers over the past five years. Today the region attracts 207,000 domestic overnight visitors which convert to over one million overnight stays, stimulating the local economy by approximately $102 million.

Future advancements to the region’s economic prosperity will closely link to new / expanding horticultural developments, increasing value adding and manufacturing activities and the development of alternative energy sources.

Swan Hill Rural City Council is pleased to partner REMPLAN in providing this comprehensive and up-to-date economic analysis of the Swan Hill region. For further enquiries and assistances, please contact the Economic Development Unit on 03 5036 2333 or email