This website presents economic and demographic insights for Mornington Peninsula. For further information and assistance in relation to business and investment please contact Mornington Peninsula Business Online on +61 3 5950 1842.
The Mornington Peninsula (map) is located just over an hour’s drive away from the city, on Melbourne's ‘doorstep’, and is often described as Melbourne’s playground. It is the most popular informal recreation area in Victoria. The peninsula is a 720 square kilometre boot-shaped promontory separating two contrasting bays: Port Phillip and Western Port. ‘The Peninsula’, as it is affectionately known to local residents, contains a diversity of scenic landscapes and is almost surrounded by the sea, with coastal boundaries of over 190 kilometres, a total of approximately 10 per cent of Victoria’s coastline. It is a mixture of urban areas, resort towns and rural land.

The Mornington Peninsula has a diverse local economy including tourism, agriculture, retail, manufacturing, construction and business services. The region has a distinguished agricultural history with many of the existing food and wine producers being recognised as world class and industry leaders in their respective fields. Mornington Peninsula Shire is home to one of the Australia’s most vibrant tourism industries, offering an ever expanding range of attractions and events. The Mornington Peninsula local economy is growing in terms of its overall size and level of employment, and is changing both in terms of the relative contribution of various industry sectors and the employment they generate.