This website contains economic and demographic information for Latrobe City. For more information, please contact the Business and Investment team at Latrobe City Council: 1300 367 700.

Latrobe City (map) is located approximately 150kms east of Melbourne and is one of Victoria's major regional centres. It covers an area of 1,426 square kilometres and, at the 2016 Census, had a population of 73,257. The region is made up of four central towns: Churchill, Moe-Newborough, Morwell and Traralgon. Latrobe City is less than two hours’ drive from Melbourne Airport along the Princes Freeway (M1) and approximately an hour and a half from central Melbourne. V/Line run hourly rail services between Melbourne and Traralgon.

The City has traditionally been recognised as the centre of Victoria's electricity industry, which is derived from one of the largest brown coal reserves in the world. It is also the centre of a large forestry industry which services Australian Paper's pulp and paper mill (the largest in Australia) and other sawmills.

Other industries in the area include food processing (Lion - Morwell), engineering, post-secondary education with the new Federation University Australia and the service sector. Being the largest population centre in the Gippsland region, Latrobe City acts as the regional headquarters for Government agencies and private operators including banks and insurance companies. Latrobe City provides excellent opportunities for investment. New and existing investors have access to a skilled workforce, strong road and rail transport links, natural resources, established electricity infrastructure, locally based education institutions and affordable land prices.