Indigo Shire (map) is located in Victoria’s picturesque North East (270km north east of Melbourne) and borders the Murray River and the Australian Alps. Indigo is renowned for its natural beauty and historic towns. Thousands of tourists visit the area each year to sample our food and wine and visit our many well-known festivals and events.

Industry is generally rural in nature with supporting services in small towns. The economy of the Shire is based on farming (beef, sheep, dairy, horticulture and viticulture), processing of local primary produce and the provision of services, including tourism, retail, health and education. The wine industry is a large sector within the Shire. It has moved from being solely manufacturing to creating an experience with cellar doors and fine dining restaurants. The economy of Indigo is also based on ‘value-adding’ to the agricultural and horticultural products of the region. Milk, cereal and grapes have provided the most opportunities over the past decade.

Indigo provides great employment opportunities in local businesses, regional centres and major industries such as manufacturing, all whilst maintaining a great work life balance in the picturesque countryside. Employment opportunities can also be found in the major regional centres of Wangaratta and Wodonga. Accessible from the Indigo Shire via a short and scenic commute, these larger hubs offer most trades and industries found in metropolitan Melbourne.

This website presents economic and demographic insights for Indigo. For further information and assistance in relation to business and investment please contact, Indigo Shire Economic Development Unit, phone 03 5728 8062.