East Gippsland (map) is a region of diversity and opportunity with a growing economy creating new business and employment opportunities in the region.

With a population of around 45,000, East Gippsland offers a stable workforce of approximately 18,000, low unemployment, a strong industry-training sector and job opportunities across a range of sectors and professions. Employment is expected to increase by 2.1 per cent in the next three years with growth in transport and storage, communications and business services. Manufacturing is East Gippsland’s largest sector by output. Food manufacturing and production are fundamental drivers of East Gippsland’s economy and our thriving fishing industry is the largest employer of this sector in regional Victoria. The tourism industry is also strong, with East Gippsland attracting 1.2 million visitors in 2016, yielding around $323 million for the region.

The region features substantial areas of National and State Park’s, lakes, rivers and coastal areas encompassing approximately 75% of the Shire and is predominantly a rural area. The largest commercial centre is Bairnsdale, while the largest tourist centre is Lakes Entrance. Other significant townships include Orbost, Paynesville, Omeo and Mallacoota. Land is used mainly for pastoral and agricultural purposes, particularly forestry and grazing, with some vegetable growing. Tourism is also an important industry. East Gippsland is served by two public hospitals (Bairnsdale Regional Health and Orbost Regional Health). East Gippsland features one tertiary institution (East Gippsland TAFE) and numerous public and private schools.

For further information or to speak to one of Council's Economic Development Officers contact Ph: 03 51539500 or email the East Gippsland Shire Economic Development Team.