The Shire of Campaspe (map) is located on the banks of the Murray River in north central Victoria, about 180 kilometres north of Melbourne. With a population of over 36,000 people, it includes the communities of Echuca, Kyabram, Rochester, Lockington, Gunbower, Rushworth, Stanhope and Tongala as well as many other smaller areas outside of these townships. The Shire is located in the heart of one of the richest and most diverse agricultural and food-processing areas in Victoria. Its climate, history, cultural heritage, natural assets and location in relation to major urban centres provide the Shire with extensive opportunities. The Shire encompasses a total land area of over 4,500 square kilometres.

Agricultrual production, based on intensive irrigated areas and large tracts of dry land farming, is a major contributor to the local economy. In addition to on-farm food production, food processing, manufacturing,construction and tourism are major employers. Population growth has been both steady and positive, although like many similar regional areas there is a clear demographic shift towards an older population base.

Recognised as an attractive tourism destination, visitors and locals alike enjoy food, wine and events not usually available to like-sized communities. Tourism is a significant driver of employment with many supporting industries such as accommodation, food services and retail trade.

This website contains economic and demographic insights for Campaspe. For further information and assistance in relation to business and investment please contact the Shire of Campaspe Community & Economic Development Team, phone: 03 5481 2210 or 1300 666 535.