Bass Coast (map) is located approximately 90 minutes south east of Melbourne and offers a unique affordable lifestyle in beautiful natural surrounds – city opportunities with a relaxed coastal lifestyle. Bass Coast has demonstrated consistent growth over the past decade. As the region grows, so do the opportunities to invest, live and work. With a population of over 30,000 people, Bass Coast covers over 860sq km spanning rich farmland, stunning coastline and tranquil hinterland. The main town centres of Cowes, Inverloch, Grantville, San Remo and Wonthaggi provide quality housing, shopping and services. The traditional industries of agriculture and tourism are complimented by growing construction, retail, health, education and emerging technology sectors.

Bass Coast boasts significant growth and investment potential due to improving infrastructure and population growth. Roads and city connections are constantly improving with new roads and initiatives such as Eastlink facilitating investment in Bass Coast. These initiatives also encourage the integration of the region into global markets, the creation of jobs and stimulate economic growth. Transport to Western Port is quick and easy and new port facilities will further improve transport efficiency. Public transport operates throughout Bass Coast with regular, affordable connecting services to Melbourne. Bass Coast offers access to a strong, motivated and skilled workforce sourced from residents and those making the easy commute from surrounding areas. Bass Coast has strong employment in construction, accommodation, food services and retail compared with other areas of regional Victoria. The agricultural sector, including dairy, is and will continue to be, a dominant industry sector for Bass Coast in terms of economic importance. Opportunities exist for value-adding and diversification as well as expansion into innovative, intensive horticulture and crop production.

This economic profile contains economic and demographic information for Bass Coast. For more information, please contact the Bass Coast Shire Council.